​Coaches vs. Cancer’s biggest awareness week of the year, Suits And Sneakers, will take place Jan. 27 through Feb. 2. This is a nationwide event that unites basketball coaches across the country for a common cause -- saving lives from cancer by promoting the importance of regular cancer screening. During this annual event, you can expect to see some of your favorite men's college basketball coaches sporting sneakers with their suits in support of ACS. This year, the campaign’s primary focus area is the importance of cancer screening with a call-to-action to donate at coaches.cancer.org.​

​Through our partnership with the Big Ten Network, all televised Big Ten conference games that week will have several Suits And Sneakers Week mentions, activations, and stories, woven within the game and studio broadcasts. In addition, select regional games streamed for NBC Sports on Peacock and USA Network will also include PSAs and pop-up graphics promoting the campaign. Check out ACS promotions featured in Suits and Sneakers Week coverage during the following regional games:​​​