​Resource highlights lead time messaging tactics for those under the age of 45.​

The ACS National Colorectal Cancer Roundtable (ACS NCCRT) has released  its latest resource, Lead Time Messaging Guidebook: A Tool to Encourage On-Time Colorectal Cancer Screening, a valuable tool for partners and advocates in the field.

This guidebook is intended to provide team members with tools to promote on-time colorectal cancer (CRC) screening through lead time messaging. Learning about CRC screening before the recommended screening age of 45 (for those of average risk), can help people feel empowered to prioritize getting screened for CRC as soon as they are eligible. On-time CRC screenings result in more cancers being prevented or caught early when they are more easily treatable.

This guide supports and catalyzes current efforts to increase CRC screening rates. It is a culmination of findings from ACS NCCRT messaging-related research, relevant information from ACS NCCRT signature resources, and is driven by concerning data reflecting increases in CRC in younger populations.

In the guidebook, American Cancer Society team members can find:

• Key definitions and screening recommendations,
• National data on CRC screening rates,
• Recommended lead time messages,
• Helpful tactics to use for effective messaging, and
• Information and messages for those with a family history.