Our roster of celebrity supporters is getting a bit deeper! Emmy Award-winning ESPN sports broadcaster Brian Custer will serve as an American Cancer Society sports ambassador.

Together, Custer and ACS hope to save more lives and inspire more people to join the organization’s mission to end cancer as we know it, for everyone. As an American Cancer Society sports ambassador, Custer will help increase the organization’s impact on cancer prevention, health equity, and cancer survivorship.

Brian’s story

This year marks Custer’s 10th year anniversary as a prostate cancer survivor. After his annual health checkup in July 2013, he was diagnosed with an aggressive form of prostate

cancer, and three weeks later had emergency surgery called robotic prostatectomy. Two years later, he underwent 38 bouts of high-grade radiation. He is now cancer free.

“Partnering with the American Cancer Society is another way for me to raise awareness on cancer prevention and encouraging folks to get screened,” Brian said. “Getting checked saved my life. I want to encourage everyone to take charge of their health.”

How you can get involved

• Join an Instagram Live event on Monday, Aug. 21, at 7 p.m. ET, by watching the ACS account @americancancersociety. Hosted by Shark Tank co-star Daymond John, the event with feature a conversation between Brian Custer and Chief Patient Officer Dr. Arif Kamal focused on early detection through screening being critical to finding prostate cancer when it’s likely easier to treat successfully.
• Watch for Brian to be part of an exclusive interview on GMA3 that will air the first week of September to mark Prostate Cancer Awareness Month.

Facts and IMPACT

According to Cancer Facts & Figures 2023, the number of prostate cancer diagnoses is increasing after decades of decline.

Black men have a higher risk of developing prostate cancer and are more likely to be diagnosed at an advanced stage and have a higher mortality rate. The organization is working to reverse these alarming trends in ways including through its IMPACT (Improving Mortality from Prostate Cancer Together) initiative.