​​​In honor of Breast Cancer Awareness Month, the American Cancer Society is partnering with subscription streaming service YouTube TV during the Women's National Basketball Association (WNBA) Finals starting Thursday, Oct. 10, to share information about ACS’s VOICES of Black Women study. Last year, the WNBA Finals had record-breaking viewership. This year, there is an explosion of interest in the WNBA and viewership is expected to be even higher.

Broadcast and live reads promoting enrollment in VOICES will run in games one, two, and three on YouTube TV. In addition, YouTube TV is donating $20,000 to ACS to be used for VOICES.

Broadcast and live reads will share, "YouTube TV has teamed up with the WNBA to support the American Cancer Society’s VOICES of Black Women movement. Join us in adding your voice to help save lives for generations to come. Enroll today at voices.cancer.org."

The partnership also includes social media posts on NBA Cares and WNBA social channels.​​