Chevy and Xponential Fitness promotions drive revenue in October.
In addition to the American Cancer Society’s Making Strides Against Breast Cancer and Men Wear Pink campaigns, corporate partnerships are also helping to drive revenue in support of the breast cancer fight this October. For more than 13 years, Chevrolet has been a driving force in the fight against breast cancer, raising over $20 million. The #WeDriveFor campaign serves as an extension of that work and a rally cry, highlighting the collective action of Chevrolet, the American Cancer Society and Making Strides Against Breast Cancer in driving awareness and support in the movement to end breast cancer as we know it, for everyone.
From Oct. 1 – 31, Chevrolet will be contributing $5 to ACS for each hashtag #WeDriveFor used across Facebook, Instagram, LinkedIn, TikTok and X. Sharing posts with #WeDriveFor also raises funds – this includes sharing posts in-feed, on stories on Facebook and Instagram and retweets on X.
You can help! Join us this October by sharing or resharing a post with #WeDriveFor. Every share helps! ACS team members and supporters can access the activation toolkit by logging on to Brand Central to download
. Check out this #WeDriveFor Partner Post.
ACS is also excited to partner with Xponential Fitness this month to raise awareness and funds for breast cancer.
Xponential Fitness is the largest global franchise group of health and wellness brands with nine brands and nearly 3,000 studios located in 48 states and 16 countries. These brands include Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble Boxing, YogaSix, Lindora, BFT, and AKT.
Through this new partnership, Xponential’s family of brands will activate in support of the ACS during Breast Cancer Awareness Month in October, including donation-based classes and offering a percentage of breast cancer related merchandise sales to raise funds for American Cancer Society.
ACS team members can reference the field activation guide for additional information and guidance.
