​New name announced for ACS’s line of cancer care products.

The American Cancer Society will launch the EverYou™ program this week. The program offers a curated collection of quality wigs, headwear, and post-surgical products including bras and breast forms to help people keep feeling like themselves during and after treatment. After brand research in late 2023, the “tlc” Tender Loving Care program received a new name and visual identity. The program will also integrate a philanthropic model to help address the needs for people who experience financial barriers or do not have access to cancer care products. 

The launch includes a website, EverYou.com, and catalog that will be mailed starting Thursday, Aug. 29 to individuals and health systems on our current distribution list. More than 500,000 copies of the catalog will be distributed this Fall/Winter.

The curated collection has been reviewed to ensure each piece is comfortable and fashionable – for every skin tone, every season, every age, every stage, every cancer. EverYou offers one-on-one experts to provide assistance, prompt shipping, and a no questions asked return policy.

“Feeling like yourself during and after cancer treatment is important,” said Brooke Street, director, online support programs.  “EverYou takes the guesswork out of the shopping process to help patients feel their best.”

The program’s goal is to achieve 22,050 unique customers in 2024 with 2,205 customers receiving free products.

To view the collection or request a catalog visit EverYou.com, or call 1-800-850-9455.