Ending cancer as we
know it, for everyone.
We are improving the lives of people with cancer
and their families as the only organization combating
cancer through advocacy, research, and patient support,
to ensure that everyone has an opportunity to prevent,
detect, treat, and survive cancer.
Our American Cancer Society brand is our most valuable asset.
How we share its story makes a powerful difference – for our donors, volunteers, partners, and the people with cancer and families we serve. All team members, including volunteers, are brand ambassadors capable of building brand equity and increasing the legitimacy of the American Cancer Society brand. These resources will empower you to speak about the organization in one unified voice.
